Interview Questions and Answers : March 2015

Monday, March 23, 2015

Can an entity object be based on two Database Objects(tables/views) or two Webservices ?

Ans : No entity objects will always have one to one relationship with a database object or web service.

Which component in ADF BC manages transaction ?

Ans : Application Module, manages transaction.

Setting the range of table

Ans : <af:table rows=”#{bindings.LoggedInUserServiceRequests.rangeSize}”…/>

How to declare the page navigation (navigation rules) in faces-config.xml file in ADF 10g?

Ans: Navigation rules tells JSF implementation which page to send back to the browser after a form has been submitted. We can declare the page navigation as follows:
<naviagation-rule>
<from-view-id>/index.jsp</from-view-id>
<navigation-case>
<from-outcome>login</from-outcome>
<to-view-id>/welcome.jsp</to-view-id>
</navigation-case>
</naviagation-rule>
This declaration states that the login action navigates to /welcome.jsp, if it occurred inside /index.jsp.

What are the different kinds of Bean Scopes in JSF?

ANS: JSF supports three Bean Scopes. viz.,
Request Scope: The request scope is short-lived. It starts when an HTTP request is submitted and ends when the response is sent back to the client.
Session Scope: The session scope persists from the time that a session is established until session termination.
Application Scope: The application scope persists for the entire duration of the web application. This scope is shared among all the requests and sessions.

Difference between Backing Bean and Managed Bean?

Backing Beans	Managed Beans
A backing bean is any bean that is referenced by a form.	A managed bean is a backing bean that has been registered with JSF (in faces-config.xml) and it automatically created (and optionally initialized) by JSF when it is needed.
	The advantage of managed beans is that the JSF framework will automatically create these beans, optionally initialize them with parameters you specify in faces-config.xml,
Backing Beans should be defined only in the request scope	The managed beans that are created by JSF can be stored within the request, session, or application scopes

What is view object?

Ans :A view object is a model object used specifically in the presentation tier. It contains the data that must display in the view layer and the logic to validate user input, handle events, and interact with the business-logic tier. The backing bean is the view object in a JSF-based application. Backing bean and view object are interchangeable terms

What is Backing Bean?

Ans:Backing beans are JavaBeans components associated with UI components used in a page. Backing-bean management separates the definition of UI component objects from objects that perform application-specific processing and hold data.

Backing bean is about the role a particular managed bean plays. This is a role to be a server-side representation of the components located on the page. Usually, the backing beans have a request scope, but it is not a restriction.
The backing bean defines properties and handling-logics associated with the UI components used on the page. Each backing-bean property is bound to either a component instance or its value. A backing bean also defines a set of methods that perform functions for the component, such as validating the component’s data, handling events that the component fires and performing processing associated with navigation when the component activates.

What is Managed Bean?

Ans:JavaBean objects managed by a JSF implementation are called managed beans. A managed bean describes how a bean is created and managed. It has nothing to do with the bean’s functionality.
Managed bean is about how the bean is created and initialized. As you know, jsf uses the lazy initialization model. It means that the bean in the particular scope is created and initialized not at the moment when the scope is started, but on-demand, i.e. when the bean is first time required.

What is Top Link?

Ans:
Top Link is an Object-Relational Mapping layer that provides a map between the Java objects that
the model uses and the database that is the source of their data.
By default, a session is created named default. In the following steps, you create a new session

What are business Component In ADF.Describe them?

Ans: All of these features can be summarized by saying that using ADF Business Components for your J2EE business service layer makes your life a lot easier. The key ADF Business Components components that cooperate to provide the business service
implementation are:
■Entity Object
An entity object represents a row in a database table and simplifies modifying its data by handling all DML operations for you. It can encapsulate business logic for the row to ensure your business rules are consistently enforced. You associate an entity object with others to reflect relationships in the underlying database schema to create a layer of business domain objects to reuse in multiple applications.
■Application Module
An application module is the transactional component that UI clients use to work with application data. It defines an up datable data model and top-level procedures and functions (called service methods) related to a logical unit of work related to an end-user task.
■View Object
A view object represents a SQL query and simplifies working with its results. You use the full power of the familiar SQL language to join, project, filter, sort, and aggregate data into exactly the “shape” required by the end-user task at hand. This includes the ability to link a view object with others to create master/detail
hierarchies of any complexity. When end users modify data in the user interface,your view objects collaborate with entity objects to consistently validate and save the changes

What is Action Listener ?

Ans : An action listener is a class that wants to be notified when a command component fires an action event. An action listener contains an action listener method that processes the action event object passed to it by the command component

How JSF Page Lifecycle and ADF Page Lifecycle Phases Relate

The JSF Lifecycle forwards control to the page to be rendered.
The UI components on the page access value bindings and iterator bindings in the page’s binding container and render the formatted output to appear in the browser.
The ADFBindingFilter invokes the end Request() method on each data control participating in the request. This gives every data control a notification at the end of every request where they can perform any necessary resource cleanup.
An application module data control uses the endRequest notification to release the instance of the application module back to the application module pool.
The user sees the resulting page in the browser.

Lifecycle of a Web Page Request Using Oracle ADF and JSF

Ans : Below figure shows a sequence diagram of the lifecycle of a web page request using JSF and Oracle ADF in tandem.

Lifecycle of a Web Page Request Using JSF and Oracle ADF

As shown in the figure, the basic flow of processing happens as follows:
A web request for http://yourserver/yourapp/faces/some.jsp arrives from the client to the application server
The ADFBindingFilter finds the ADF binding context in the HTTP session, and if not yet present, initializes it for the first time.
During binding context initialization, the ADFBindingFilter:
Consults the servlet context initialization parameter named CpxFileName and appends the *.cpx file extension to its value to determine the name of the binding context metadata file. By default the parameter value will be “DataBindings“, so it will look for a file named DataBindings.cpx.
Reads the binding context metadata file to discover the data control definitions, the page definition file names used to instantiate binding containers at runtime, and the page map that relates a JSP page to its page definition file.
Constructs an instance of each Data Control, and a reference to each BindingContainer. The contents of each binding container are loaded lazily the first time they are used by a page.
The ADFBindingFilter invokes the beginRequest() method on each data control participating in the request. This gives every data control a notification at the start of every request where they can perform any necessary setup.
An application module data control uses the beginRequest notification to acquire an instance of the application module from the application module pool.
The JSF Lifecycle class, which is responsible for orchestrating the standard processing phases of each request, notifies the ADFPhaseListener class during each phase of the lifecycle so that it can perform custom processing to coordinate the JSF lifecycle with the Oracle ADF Model data binding layer.

Note:The FacesServlet (in javax.faces.webapp) is configured in the web.xml file of a JSF application and is responsible for initially creating the JSF Lifecycle class (in javax.faces.lifecycle) to handle each request. However, since it is the Lifecycle class that does all the interesting work, the FacesServlet is not shown in the diagram.

The ADFPhaseListener creates an ADF PageLifecycle object to handle each request and delegates appropriate before/after phase methods to corresponding methods in the ADF PageLifecycle class as shown in If the appropriate binding container for the page has never been used before during the user’s session, it is created.

What is Oracle Adf?

Ans :
The Oracle Application Development Framework (Oracle ADF) is an end-to-end application framework that builds on J2EE standards and open-source technologies to simplify and accelerate implementing service-oriented applications. If you develop enterprise solutions that search, display, create, modify, and validate data using web,wireless, desktop, or web services interfaces, Oracle ADF can simplify your job. Used
in tandem, Oracle JDeveloper 10g and Oracle ADF give you an environment that covers the full development lifecycle from design to deployment, with drag-and-drop data binding, visual UI design, and team development features built-in.

Tuesday, March 17, 2015

20 LATEST TOP BUSINESS SCHOOL Interview Questions and Answers

BUSINESS SCHOOL Interview Questions and Answers

1.Tell me about yourself.

Your answer should be 2-3 minutes long. Talk briefly about:

Your undergraduate education and why you chose the major you did
Your work experience and accomplishments
Your career goals

2.Why do you want to earn a graduate business degree?

Explain in detail your motivation for pursuing a graduate business degree and how the degree will further your career goals. Emphasize how this degree is a critical part of your career plan.

BUSINESS SCHOOL Interview Questions and Answers

3.Why are you interested in this school/program?

List all the reasons the school/program is ideally suited for you, from location to faculty to coursework to the school’s connections with specific industries and companies that match your career goals.

4.Why should we admit you?

Talk about your academic and professional accomplishments and how they make you an ideal fit for the program. Then discuss how this specific program will help you achieve your career goals.

5.Talk about your accomplishments as a leader.

Have several leadership examples prepared, both from work and in your volunteer and community roles.

6.What are your strengths and weaknesses?

Addressing strengths is fairly easy. Pick three that you feel set you apart and that you can back up with examples. As for weaknesses, turn your shortcomings into strengths. For example, you could explain how your impatience allows you to get things done quickly.

7.Do you have any questions about the school or program?

Have a selection of specific program or school-related questions ready, which shows that you are a serious candidate and have done your research. Avoid questions that are easily addressed by reviewing the school’s website or print collateral.

Monday, March 16, 2015

90 LATEST TOP SEM Interview Questions and Answers

SEM (Search Engine Marketing)Interview Questions and Answers :

1. What is search engine marketing?

[Ans.] Search engine marketing is an umbrella term referring to all activities utilized to generate visibility in search engine results in order to increase revenue. Common strategies and tactics include search engine optimization (SEO), search engine and directory submission, link development, pay-per-click (PPC) management, shopping feeds, affiliate marketing and online public relations (promotion via blogs, ezines, threaded forums, newsgroups, discussion lists and chat).

90 LATEST SEM Interview Questions and Answers

2. Why should I care about search engine marketing?

[Ans.] Research indicates that a high percentage of the developed world is online, so the odds your potential customers,partners, employees and shareholders are also online is very high. Not only is search engine marketing one of the fastest growing and popular new marketing channels available, its also the most cost-effective (as compared with both online and offline channels like email, direct mail and broadcast). Search engine marketing both an excellent avenue for brand-building and cost-effective at generating leads and online sales. If your company doesnt currently have a search engine marketing strategy,youre behind the curve. Do a search for your own company, competitors and industry terms and see for yourself.

3. How do I determine if search engine marketing is right for my company?

[Ans.] Unless your company is headquartered in a cave and your customers are other cavemen, its very likely that your company will benefit from some aspect of search engine marketing, whether it be search engine optimization (SEO) or pay-per-click (PPC) advertising. Regardless of whether you are interested in generating awareness, new recruits, strategic partners,investors, leads or sales, search engine marketing offers an opportunity to improve your bottom line. A quick assessment by professionals (like Anvil) will help clarify the need and fit.

4. How do I get started with search engine marketing activities?

[Ans.] The easiest way to get started with search engine marketing efforts is to contact Anvil. If you prefer the do-it-yourself approach, or would like more information before moving forward, we recommend downloading our free search engine optimization (SEO) white paper and read our SEM blog, which contains a variety of links to search engine marketing industry news and resources.

5. How do we measure the success of search engine marketing efforts?

[Ans.] Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track impressions and clicks on organic and paid search engine listings. If your objective is to measure brand preference or performance of text ad creative, you can measure click through and conversion rates. If your objective is to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos) or email inquiries. If your objective is sales, you can track ecommerce sales or offline sales via printable coupons or phone call tracking.

6. How do we determine if we should manage search engine marketing activities in-house or outsource to an SEM vendor?

[Ans.] Generally speaking, most companies prefer to outsource their search engine marketing efforts to SEM professionals to ensure their programs are properly managed and remain cutting-edge. Larger companies tend to have an in-house resource like a Webmaster or Internet Marketing Manager who is responsible for implementing search engine marketing programs, but often times, this person outsources the day-to-day SEM activities to a trusted vendor to free up their time educate and manage internal resources, develop long-term strategies and to create optimized content. Factors influencing the decision process include objectives, timeline, available marketing budget and internal resources.

7. What criteria should we use to evaluate an SEM vendor?

[Ans.] There are a few key criteria utilized to evaluate search engine marketing vendors. The following are just a few of the most important: length of time in business, collective industry experience, number of employees, number of clients, size of clients,client and employee turnover, depth and breadth of service offering, pricing, proprietary services, industry credibility, client testimonials, success stories, strategic partners, philosophy and process. Look at their clients visibility versus their own, as search engine marketing is a highly competitive term, and those that perform well probably have a little too much time and not
enough client work to keep them busy. Be sure to ask for references if they dont have testimonials and success stories.

8. What is the search engine optimization?

[Ans.] Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.

9. What does a search engine optimization campaign involve?

[Ans.] There are 3 essential components of a search engine campaign: Text component. A web site must contain the words that your target audience is typing into search queries.
2. Link component. Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be "spider friendly."
3. Popularity component. All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity. A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed. After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.

10. Who should read Search Engine Visibility?

[Ans.] Search Engine Visibility is a must have book for people to read before they begin designing or redesigning a web site. Search engine marketers and web site designers can learn how to design and promote web sites in a non-spam manner, i.e. in a way that the search engines and directories approve. Advertising agencies, who often outsource search engine marketing, need to have a basic understanding of how search engine marketing works, and what they should and should not promise their clients. All too often, ad agencies confuse search engine optimization with search engine advertising.This book will help them with any confusion they may have.It will also help firms that hire advertising agencies who provide SEO services. Being well educated about the entire search engine marketing process will help you make a better Marketers and marketing agencies, in particular, will benefit most from Search Engine Visibility since the responsibility of online marketing falls squarely on their shoulders. The submission section will be particularly valuable to them.

11. What information does Search Engine Visibility offer that is not currently available?

[Ans.] No other book explains how to create a search-engine friendly web sites. Shari is famous for understanding how to

incorporate search engine optimization in a site from the very beginning. Search Engine Visibility ties web site

design, site usability, and search engine marketing with long term business goals. The book focuses on quality, qualified web

site traffic, not a large volume of hits that do not benefit a firm's bottom line. Also, Search Engine Visibility is the best

practices book on search engine marketing.

12. I would like to schedule you as a speaker. What topics do you currently speak about?

[Ans.] Glad you asked. I like speaking engagements, especially since I used to teach at two major universities. Some of the

topics I cover are: ? Understanding search engine marketing ? Search-engine friendly web site design ?

Successful site architecture ? Optimizing Flash and non-HTML content ? Search engine visibility and usability 

? Web copywriting for search engine visibility Some of these topics are available as 1-hour seminars, tutorials, and

training.

13. Where can I purchase Search Engine Visibility?

[Ans.] Search Engine Visibility can be purchased directly from my publisher, New Riders. You can also go to other well-known

book stores such as Amazon, Barnes & Noble, and Borders.

14. How important is web site traffic vs web design?

[Ans.] No amount of web design will overcome the lack of traffic for a website, or lack of content on pages. With web analytics,

we can determine how many visitors you've had and what they looked at, and for how long. What you find is, the real challenge

is getting relevant visitor traffic to begin with. And then even within the web site, the next challenge is to appear credible

15. Is not SEO just about meta-tags and submissions?

[Ans.] It used to be. Back in the earlier days of search, AltaVista used meta-tags to index a site with keywords in the meta-tags

section of a page. Then you would submit it and have a reasonable chance of being listed. However, it was soon evident that

this could be abused (with meta-tag stuffing, spamming etc) and also not very useful as users would get to a legitimate site and

not find the pages they were looking for. Google and other search engines followed with algorithmic criteria that made the

search experience much more relevant.

16. What is the difference between email marketing and search engine marketing?

[Ans.] Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a

friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is

based on the premise that the visitor is looking for what you offer.

17. What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?

[Ans.] PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known

as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more

like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number

of visitor you get. You can help you with both.

18. What is a natural search?

[Ans.] Also known as an organic search, these are the search results that most people think of when they use a search engine.

Unlike a sponsored link or a paid for placement, natural search results get presented as a direct result of the search engine's

indexing and search algorithms. Usually you do not pay for a natural search listing.

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19. What is the Return on Investment (ROI) justification?

[Ans.] When using professional consultants, the justification is abundantly clear - without properly executed online marketing,

your web site will only be a marketing expense rather than a marketing weapon. With professional online marketing services, we

have seen return on investment payback in as little as 3-6 months.

20. Why is search engine optimization and marketing so important?

[Ans.] For return on investment, search engine optimization and marketing is unsurpassed - it will deliver much larger numbers

of new, qualified and targeted traffic to your website over the long term than any other marketing strategy. You can expect traffic

to grow anywhere from 50% to 1000% after an implementation. One thing is for sure - without it done right, expect little traffic

except from spiders attempting to index your pages!

21. How soon will some one see results?

[Ans.] It depends on your current status with the search engines and email lists. If your site is fundamentally search friendly, you

could see results within a matter of weeks. And if your email marketing lists are current and in place, we can set you up in a few

days. You can speed this up with a number of strategies.

22. What does Index mean for a single page of your site?

[Ans.] (1) Google has found a link to your page from another page and has predicted the contents of your page based on the

text in the link and the context in which the link appeared. You may see your pages in the SERPs with no text description or title.

 (2) Google's spider Googlebot has visited the page. You can track this by looking for the presence of Googlebot in

your web logs. Just because the Googlebot has visited your page, don't expect to see your page in the SERPs. (3)

Google has indexed the contents of your page and has pulled data about the page into its database. Google is aware of the

page and may show the page in search results when you search for all pages from your site using the "site:www.yoursite.com"

search querry. In this case, you should expect to see your new title in the SERPs and a snippet pulled from the actual text or

meta description tag of your page. (4) Google is showing the page in the SERPs for general searches - i.e. Google

has fully evaluated the page and it's relationship to all other pages on the Web. (5) Google has assigned a

PageRank value to your page.

23. What does index mean for your full site?

[Ans.] It can take several months for Google to fully index your new site. In the process, Google will find pages that are new and

will discover pages that were part of the old version of your site that are no longer there. As Google maps out your site, you will

see the PageRank of individual pages changing over time. It depends on the extent to which your footprint has changed. If the

change is dramatic, you can expect to see dramatic changes in your rankings until the new footprint is fully appreciated. Install

the Google Toolbar and look at the PageRank of your individual pages. Your new pages are likely to have no or zero

PageRank. Over time, as Google comes to more fully understand your site, PageRank will start to appear on all pages.

24. What exactly is search engine optimization?

[Ans.] Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will

naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

25. What is search engine spam, or SEO spam?

[Ans.] In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search

engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined by the search engines themselves. Each

of the major search engines provide specific guidelines describing what webmasters should and should not do to their web

pages in order to achieve a better search engine ranking, though that has not always been the case.

26. What is hidden text?

[Ans.] Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is

to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's

rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search

spam by each of the major search engines.

27. Can I hide text in HTML to get a top ranking?

[Ans.] The simple and direct answer to the second part of the question is that you should not use hidden text. You may be able

to trick the search engines for a brief period of time by hiding keyword stuffed sentences on your page, but you will risk having

your site permanently banned from the search engines. As we state on our SEO Services page, search engine optimization is

not a process of manipulating or tricking the search engines.

28. What are meta tags?

[Ans.] Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of

forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are

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usually referring to the meta description tag and the meta keywords tag.

29. What are meta keywords? What is the meta keywords tag?

[Ans.] Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off

the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords

tag is supposed to be a brief and concise list of the most important themes of your page. The meta keywords tag takes the

following form: <meta name="keywords" content="keywords,keyword,keyword phrase,etc.">

30. Does the length of time that a site or domain name has existed play in search engine placement?

[Ans.] If you spend enough time looking at search engine results, eventually it will occur to you that sites seem to be ranked in

part based upon the length of time they have existed. It can appear that older sites tend to rank higher than newer sites, and

one can be tempted to conclude that age is a factor in the search engine algorithms.

31. Do search engines index ALT text descriptions for JPEG and other image files?

[Ans.] Yes, most search engines, including Google, look at your ALT tags when indexing your Web page. For many sites,

particularly image-heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no

text at all on it, it can still get a high search engine placement by using ALT text.

32. What are doorway pages, and should I use doorway pages?

[Ans.] Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are

standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons,

though many SEO firms use them routinely. As a rule of thumb, if you can't reach the page by following the site

navigation, then it is a doorway page. You are not supposed to "visit" the page. Instead, you are just supposed to find it in the

search results and then click through to get to the site in question. In essence, a doorway page is no more than a one-page click-
through advertisement for a website. However, when you are searching, you don't want to visit one-page click-through

advertisements for a website. You want to visit websites. Think of doorway pages as giant banner ads, only worse. You're

searching for "widgets" and instead of getting a widget site, you get a page that says, "click here for widgets." You just did that!

Now they're asking you to do it again. Are you going to click?

33. What are meta descriptions? What is the meta description tag?

[Ans.] Though meta description tags are not a major factor search engines consider when ranking sites, they should not be left

off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking, and the meta

description tag influences the liklihood that a person will actually click on the search engine results page and visit your site.

 The meta description tag is intented to be a brief and concise summary of your page's content. Think of the Yahoo!

directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to

provide a brief description of your site which can be used by search engines or directories. The meta description tag takes the

following form: <meta name="description" content="Brief description of the contents of your page.">

34. What are meta re-redirect tags or meta refresh tags?

[Ans.] The meta redirect (meta refresh) tag is a meta http-equiv tag which, when inserted into the header of an HTML document,

will cause the visitor's browser to load a new web page after a specified number of seconds have passed after the initial

document has loaded, basically redirecting the visitor to the new page. The webmaster specifies the new page to be loaded and

the number of seconds that must pass before the new page is loaded. The meta redirect or refresh tag takes the following form:

 <meta http-equiv="Refresh" content="4;url=http://www.yourdomain.com/yourlink.html">

35. How important are meta tags now?

[Ans.] Though meta keywords tag and meta description tags are not the main factor search engines consider when ranking

sites, they should not be left off the page. A meta description tag is supposed to be a brief and concise summary of your page's

content. A meta keyword tag is supposed to be a summary list of the most important words on your page. They were both

proposed in order to make using the web easier. Unfortunately, webmasters over the years have abused meta tags so much

that search engine creators have had to de-emphasize their importance in their algorithms.

36. What exactly is a spider?

[Ans.] A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to

search engine databases. Spiders follow links from one page to another and from one site to another. That is the

primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine

spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will

stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to

links. That's because Google came clean and said in public that the number and quality of links to your site will directly impact

its rankings in the search results.

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37. Does the spider program run through all links on a Web page?

[Ans.] No spider ever has indexed every link on the Internet. The Internet is growing so fast that it is difficult for any to keep up.

There is a strong chance that every page on YOUR website will be indexed, and that every link on each of your Web pages will

be followed. Generally, when a new site is launched, a search engine spider will index the home page only. On

subsequent visits, the spider will go deeper and deeper into your site, over a period of time that is determined by the number

and quality of links from other websites that point to your website. Getting your site listed in the major directories will accelerate

the time it takes to have your site fully spidered. Remember, links from directories are links to your website. Google specifically

recommends submitting your site to Yahoo and to The Open Directory if you're having trouble getting indexed by the Google

spider.

38. Is there any way to prevent a spider from grabbing URLs that you want to keep off search engines?

[Ans.] Absolutely - there are many ways, and you should use them all. For a quick overview, search for robots or spiders on

Google, visit The Web Robots Page, or visit B.4 Notes on helping search engines index your website from the World Wide Web

Consortium. The most fool-proof method to block spidders is to password protect any files that you don't want indexed by the

search engines. See Can a search engine index pages that are password protected? In general, you should create

a robots.txt file for the root folder on your site, use the robots meta tag on pages you don't want indexed, and password protect

any files you're serious about protecting. Here is a robots meta tag: <meta name="robots"

content="noindex, nofollow">

39. How do I get my site listed in the Google Directory?

[Ans.] To get your site listed in the Google Directory, you need to get your site listed in the Open Directory. The Google

Directory is created from the data included in the Open Directory.

40. How do I submit my site to The Open Directory (ODP or DMOZ)?

[Ans.] How to submit step-by-step: 1) Go to http://dmoz.org. 2) Use (a) the search engine or (b) the

directory links to find the perfect category for your site. 3) Look in the upper right-hand corner of the directory page

for a text link that says, "add URL" and click on it. 4) Carefully read the page. If you've used all of your wits, and you

are truly at the most appropriate category for your site, then fill out the form. Just put your URL in the text field labeled "Site

URL" which already includes "http://." Then put the title of your site in the text field labeled "Title of Site." Put a description of

your website in the field marked "Site Description." Put your e-mail address in the field marked "Your E-mail Address," and hit

the button at the bottom of the page marked "Submit." That's the whole process. Following are tips for ensuring that

you get each step right, which is harder for some people than many would guess.

41. Explain link popularity and how it helps exactly.

[Ans.] In a general sense, link popularity is determined by the number and quality of websites that have linked to your website

(often referred to as "backlinks"). The effects of link popularity are threefold: (1) links to your site give Web users ways to find

your site while visiting other sites; (2) links to your site give search engine spiders (robots) trails to follow to find and index or re-
index your site; (3) links to your site are essentially votes for your site in search engine ranking algorithms, but not all votes are

counted equally. When two sites are equally well optimized for search engine performance on any given keyword

phrase, the search engine will generally rank the one with more link popularity above the other.

42. Which is the most used search engine?

[Ans.] Google is by far the most used search engine today. In addition to providing Web search at its home page, Google.com,

Google also provides web search results to several of the most popular Internet destinations, including Yahoo! [Note: As of

02/18/2004, Yahoo! no longer uses Google as its default search engine.] and AOL. Google does far more than 200 million

(>200,000,000) searches every day through Google.com. That number was reported by Google all the way back in 2001, and

they have consistently refused to update it, but you can be assured that Google does substantially more than 200,000,000

searches every day through Google.com.

43. How many web sites are there in the World Wide Web?

[Ans.] There were 2,970,000,000 web pages indexed by Netcraft as of February 2007, and 70,392,567 websites were indexed

by Yahoo! as of August 2005. These are the most recent figures:the longer or later on in the year it goes there will be more

websites so you could check it one day and then the next day check and 1000 more sites could be up Google

announced on 7/25/2008 that it had indexed over 1 trillion unique URL's. Every day, more sites get created. That

means this answer will change fairly rapidly over short periods of time.

44. Once you begin using SEO, how long until you see improvement in your search engine placement?

[Ans.] The amount of time you will have to wait will depend on which techniques are employed in your efforts to optimize your

website. Assuming you've rebuilt your site and loaded it onto your server, replacing the old files, you need to be prepared to wait

anywhere from a few days (if you use a pay-for-inclusion service) to a few months. If your site has already been on

the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in

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your search engine rankings within 4-6 weeks.

45. If I do business in Europe, do I need to get listed on local search engines and directories?

[Ans.] The majority of people worldwide rely on a small number of US-based search companies. Yahoo and the Open Directory

each have international branches of their directories, and Google has versions of its search engine for many different countries.

 If you can get listed on a smaller regional or local website directory, it will help your search engine placement on all

of the major search engines by increasing your "popularity" (the number and quality of links to your site). Some local directories

provide direct links to websites listed, while others use scripts to track clicks on the sites listed. If the directory is using a script,

your listing in that directory will have little impact on your ranking in search engines that factor in popularity. Still, that link may

drive a few visitors.

46. What is search engine marketing?

[Ans.] Search engine marketing is an umbrella term referring to all activities utilized to generate visibility in search engine results

in order to increase revenue. Common strategies and tactics include search engine optimization (SEO), search engine and

directory submission, link development, pay-per-click (PPC) management, shopping feeds, affiliate marketing and online public

relations (promotion via blogs, ezines, threaded forums, newsgroups, discussion lists and chat).

47. Why should I care about search engine marketing?

[Ans.] Research indicates that a high percentage of the developed world is online, so the odds your potential customers,

partners, employees and shareholders are also online is very high. Not only is search engine marketing one of the fastest

growing and popular new marketing channels available, its also the most cost-effective (as compared with both online and

offline channels like email, direct mail and broadcast). Search engine marketing both an excellent avenue for brand-building and

cost-effective at generating leads and online sales. If your company doesnt currently have a search engine marketing strategy,

youre behind the curve. Do a search for your own company, competitors and industry terms and see for yourself.

48. How do I determine if search engine marketing is right for my company?

[Ans.] Unless your company is headquartered in a cave and your customers are other cavemen, its very likely that your

company will benefit from some aspect of search engine marketing, whether it be search engine optimization (SEO) or pay-per-
click (PPC) advertising. Regardless of whether you are interested in generating awareness, new recruits, strategic partners,

investors, leads or sales, search engine marketing offers an opportunity to improve your bottom line. A quick assessment by

professionals (like Anvil) will help clarify the need and fit.

49. How do I get started with search engine marketing activities?

[Ans.] The easiest way to get started with search engine marketing efforts is to contact Anvil. If you prefer the do-it-yourself

approach, or would like more information before moving forward, we recommend downloading our free search engine

optimization (SEO) white paper and read our SEM blog, which contains a variety of links to search engine marketing industry

news and resources.

50. How do we measure the success of search engine marketing efforts?

[Ans.] Search engine marketing efforts are highly measurable. If your objective is to generate awareness, you can track

impressions and clicks on organic and paid search engine listings. If your objective is to measure brand preference or

performance of text ad creative, you can measure click through and conversion rates. If your objective is to generate

qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos) or email

inquiries. If your objective is sales, you can track ecommerce sales or offline sales via printable coupons or phone call tracking.

51. How do we determine if we should manage search engine marketing activities in-house or outsource to an SEM

vendor?

[Ans.] Generally speaking, most companies prefer to outsource their search engine marketing efforts to SEM professionals to

ensure their programs are properly managed and remain cutting-edge. Larger companies tend to have an in-house resource like

a Webmaster or Internet Marketing Manager who is responsible for implementing search engine marketing programs, but often

times, this person outsources the day-to-day SEM activities to a trusted vendor to free up their time educate and manage

internal resources, develop long-term strategies and to create optimized content. Factors influencing the decision process

include objectives, timeline, available marketing budget and internal resources.

52. What criteria should we use to evaluate an SEM vendor?

[Ans.] There are a few key criteria utilized to evaluate search engine marketing vendors. The following are just a few of the most

important: length of time in business, collective industry experience, number of employees, number of clients, size of clients,

client and employee turnover, depth and breadth of service offering, pricing, proprietary services, industry credibility, client

testimonials, success stories, strategic partners, philosophy and process. Look at their clients visibility versus their own, as

search engine marketing is a highly competitive term, and those that perform well probably have a little too much time and not

enough client work to keep them busy. Be sure to ask for references if they dont have testimonials and success stories.

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53. What is the search engine optimization?

[Ans.] Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire web site so that there is a good

chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.

54. What does a search engine optimization campaign involve?

[Ans.] There are 3 essential components of a search engine campaign: 1. Text component. A web site

must contain the words that your target audience is typing into search queries. 2. Link component. Placing

keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design

must be "spider friendly." 3. Popularity component. All of the major search engines measure popularity. Therefore, before

beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as

well to assist with popularity. A successful, long-term SEO campaign is not possible unless all 3 of these

components are addressed. After all of these elements are in place on a web site, we submit to the major search

engines in a non-spam manner.

55. Who should read Search Engine Visibility?

[Ans.] Search Engine Visibility is a must have book for people to read before they begin designing or redesigning a web site.

 Search engine marketers and web site designers can learn how to design and promote web sites in a non-spam

manner, i.e. in a way that the search engines and directories approve. Advertising agencies, who often outsource

search engine marketing, need to have a basic understanding of how search engine marketing works, and what they should and

should not promise their clients. All too often, ad agencies confuse search engine optimization with search engine advertising.

This book will help them with any confusion they may have. It will also help firms that hire advertising agencies who

provide SEO services. Being well educated about the entire search engine marketing process will help you make a better 

 Marketers and marketing agencies, in particular, will benefit most from Search Engine Visibility since the responsibility of

online marketing falls squarely on their shoulders. The submission section will be particularly valuable to them.

56. What information does Search Engine Visibility offer that is not currently available?

[Ans.] No other book explains how to create a search-engine friendly web sites. Shari is famous for understanding how to

incorporate search engine optimization in a site from the very beginning. Search Engine Visibility ties web site

design, site usability, and search engine marketing with long term business goals. The book focuses on quality, qualified web

site traffic, not a large volume of hits that do not benefit a firm's bottom line. Also, Search Engine Visibility is the best

practices book on search engine marketing.

57. I would like to schedule you as a speaker. What topics do you currently speak about?

[Ans.] Glad you asked. I like speaking engagements, especially since I used to teach at two major universities. Some of the

topics I cover are: ? Understanding search engine marketing ? Search-engine friendly web site design ?

Successful site architecture ? Optimizing Flash and non-HTML content ? Search engine visibility and usability 

? Web copywriting for search engine visibility Some of these topics are available as 1-hour seminars, tutorials, and

training.

58. Where can I purchase Search Engine Visibility?

[Ans.] Search Engine Visibility can be purchased directly from my publisher, New Riders. You can also go to other well-known

book stores such as Amazon, Barnes & Noble, and Borders.

59. How important is web site traffic vs web design?

[Ans.] No amount of web design will overcome the lack of traffic for a website, or lack of content on pages. With web analytics,

we can determine how many visitors you've had and what they looked at, and for how long. What you find is, the real challenge

is getting relevant visitor traffic to begin with. And then even within the web site, the next challenge is to appear credible

60. Is not SEO just about meta-tags and submissions?

[Ans.] It used to be. Back in the earlier days of search, AltaVista used meta-tags to index a site with keywords in the meta-tags

section of a page. Then you would submit it and have a reasonable chance of being listed. However, it was soon evident that

this could be abused (with meta-tag stuffing, spamming etc) and also not very useful as users would get to a legitimate site and

not find the pages they were looking for. Google and other search engines followed with algorithmic criteria that made the

search experience much more relevant.

61. What is the difference between email marketing and search engine marketing?

[Ans.] Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a

friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is

based on the premise that the visitor is looking for what you offer.

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62. What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?

[Ans.] PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known

as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more

like paying for a web site to immediately be considered for indexing. Using PPC and PFI can significantly increase the number

of visitor you get. You can help you with both.

63. What is a natural search?

[Ans.] Also known as an organic search, these are the search results that most people think of when they use a search engine.

Unlike a sponsored link or a paid for placement, natural search results get presented as a direct result of the search engine's

indexing and search algorithms. Usually you do not pay for a natural search listing.

64. What is the Return on Investment (ROI) justification?

[Ans.] When using professional consultants, the justification is abundantly clear - without properly executed online marketing,

your web site will only be a marketing expense rather than a marketing weapon. With professional online marketing services, we

have seen return on investment payback in as little as 3-6 months.

65. Why is search engine optimization and marketing so important?

[Ans.] For return on investment, search engine optimization and marketing is unsurpassed - it will deliver much larger numbers

of new, qualified and targeted traffic to your website over the long term than any other marketing strategy. You can expect traffic

to grow anywhere from 50% to 1000% after an implementation. One thing is for sure - without it done right, expect little traffic

except from spiders attempting to index your pages!

66. How soon will some one see results?

[Ans.] It depends on your current status with the search engines and email lists. If your site is fundamentally search friendly, you

could see results within a matter of weeks. And if your email marketing lists are current and in place, we can set you up in a few

days. You can speed this up with a number of strategies.

67. What does Index mean for a single page of your site?

[Ans.] (1) Google has found a link to your page from another page and has predicted the contents of your page based on the

text in the link and the context in which the link appeared. You may see your pages in the SERPs with no text description or title.

 (2) Google's spider Googlebot has visited the page. You can track this by looking for the presence of Googlebot in

your web logs. Just because the Googlebot has visited your page, don't expect to see your page in the SERPs. (3)

Google has indexed the contents of your page and has pulled data about the page into its database. Google is aware of the

page and may show the page in search results when you search for all pages from your site using the "site:www.yoursite.com"

search querry. In this case, you should expect to see your new title in the SERPs and a snippet pulled from the actual text or

meta description tag of your page. (4) Google is showing the page in the SERPs for general searches - i.e. Google

has fully evaluated the page and it's relationship to all other pages on the Web. (5) Google has assigned a

PageRank value to your page.

68. What does index mean for your full site?

[Ans.] It can take several months for Google to fully index your new site. In the process, Google will find pages that are new and

will discover pages that were part of the old version of your site that are no longer there. As Google maps out your site, you will

see the PageRank of individual pages changing over time. It depends on the extent to which your footprint has changed. If the

change is dramatic, you can expect to see dramatic changes in your rankings until the new footprint is fully appreciated. Install

the Google Toolbar and look at the PageRank of your individual pages. Your new pages are likely to have no or zero

PageRank. Over time, as Google comes to more fully understand your site, PageRank will start to appear on all pages.

69. What exactly is search engine optimization?

[Ans.] Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will

naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

70. What is search engine spam, or SEO spam?

[Ans.] In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search

engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined by the search engines themselves. Each

of the major search engines provide specific guidelines describing what webmasters should and should not do to their web

pages in order to achieve a better search engine ranking, though that has not always been the case.

71. What is hidden text?

[Ans.] Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is

to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's

rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search

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spam by each of the major search engines.

72. Can I hide text in HTML to get a top ranking?

[Ans.] The simple and direct answer to the second part of the question is that you should not use hidden text. You may be able

to trick the search engines for a brief period of time by hiding keyword stuffed sentences on your page, but you will risk having

your site permanently banned from the search engines. As we state on our SEO Services page, search engine optimization is

not a process of manipulating or tricking the search engines.

73. What are meta tags?

[Ans.] Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of

forms and serve a variety of purposes, but in the context of search engine optimization when people refer to meta tags, they are

usually referring to the meta description tag and the meta keywords tag.

74. What are meta keywords? What is the meta keywords tag?

[Ans.] Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off

the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A meta keywords

tag is supposed to be a brief and concise list of the most important themes of your page. The meta keywords tag takes the

following form: <meta name="keywords" content="keywords,keyword,keyword phrase,etc.">

75. Does the length of time that a site or domain name has existed play in search engine placement?

[Ans.] If you spend enough time looking at search engine results, eventually it will occur to you that sites seem to be ranked in

part based upon the length of time they have existed. It can appear that older sites tend to rank higher than newer sites, and

one can be tempted to conclude that age is a factor in the search engine algorithms.

76. Do search engines index ALT text descriptions for JPEG and other image files?

[Ans.] Yes, most search engines, including Google, look at your ALT tags when indexing your Web page. For many sites,

particularly image-heavy sites, ALT text is one of the few elements available for the search engines to index. If your page has no

text at all on it, it can still get a high search engine placement by using ALT text.

77. What are doorway pages, and should I use doorway pages?

[Ans.] Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are

standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons,

though many SEO firms use them routinely. As a rule of thumb, if you can't reach the page by following the site

navigation, then it is a doorway page. You are not supposed to "visit" the page. Instead, you are just supposed to find it in the

search results and then click through to get to the site in question. In essence, a doorway page is no more than a one-page click-
through advertisement for a website. However, when you are searching, you don't want to visit one-page click-through

advertisements for a website. You want to visit websites. Think of doorway pages as giant banner ads, only worse. You're

searching for "widgets" and instead of getting a widget site, you get a page that says, "click here for widgets." You just did that!

Now they're asking you to do it again. Are you going to click?

78. What are meta descriptions? What is the meta description tag?

[Ans.] Though meta description tags are not a major factor search engines consider when ranking sites, they should not be left

off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking, and the meta

description tag influences the liklihood that a person will actually click on the search engine results page and visit your site.

 The meta description tag is intented to be a brief and concise summary of your page's content. Think of the Yahoo!

directory. You see your site title followed by a brief description of your site or business. The meta description tag is designed to

provide a brief description of your site which can be used by search engines or directories. The meta description tag takes the

following form: <meta name="description" content="Brief description of the contents of your page.">

79. What are meta re-redirect tags or meta refresh tags?

[Ans.] The meta redirect (meta refresh) tag is a meta http-equiv tag which, when inserted into the header of an HTML document,

will cause the visitor's browser to load a new web page after a specified number of seconds have passed after the initial

document has loaded, basically redirecting the visitor to the new page. The webmaster specifies the new page to be loaded and

the number of seconds that must pass before the new page is loaded. The meta redirect or refresh tag takes the following form:

 <meta http-equiv="Refresh" content="4;url=http://www.yourdomain.com/yourlink.html">

80. How important are meta tags now?

[Ans.] Though meta keywords tag and meta description tags are not the main factor search engines consider when ranking

sites, they should not be left off the page. A meta description tag is supposed to be a brief and concise summary of your page's

content. A meta keyword tag is supposed to be a summary list of the most important words on your page. They were both

proposed in order to make using the web easier. Unfortunately, webmasters over the years have abused meta tags so much

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that search engine creators have had to de-emphasize their importance in their algorithms.

81. What exactly is a spider?

[Ans.] A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to

search engine databases. Spiders follow links from one page to another and from one site to another. That is the

primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine

spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will

stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to

links. That's because Google came clean and said in public that the number and quality of links to your site will directly impact

its rankings in the search results.

82. Does the spider program run through all links on a Web page?

[Ans.] No spider ever has indexed every link on the Internet. The Internet is growing so fast that it is difficult for any to keep up.

There is a strong chance that every page on YOUR website will be indexed, and that every link on each of your Web pages will

be followed. Generally, when a new site is launched, a search engine spider will index the home page only. On

subsequent visits, the spider will go deeper and deeper into your site, over a period of time that is determined by the number

and quality of links from other websites that point to your website. Getting your site listed in the major directories will accelerate

the time it takes to have your site fully spidered. Remember, links from directories are links to your website. Google specifically

recommends submitting your site to Yahoo and to The Open Directory if you're having trouble getting indexed by the Google

spider.

83. Is there any way to prevent a spider from grabbing URLs that you want to keep off search engines?

[Ans.] Absolutely - there are many ways, and you should use them all. For a quick overview, search for robots or spiders on

Google, visit The Web Robots Page, or visit B.4 Notes on helping search engines index your website from the World Wide Web

Consortium. The most fool-proof method to block spidders is to password protect any files that you don't want indexed by the

search engines. See Can a search engine index pages that are password protected? In general, you should create

a robots.txt file for the root folder on your site, use the robots meta tag on pages you don't want indexed, and password protect

any files you're serious about protecting. Here is a robots meta tag: <meta name="robots"

content="noindex, nofollow">

84. How do I get my site listed in the Google Directory?

[Ans.] To get your site listed in the Google Directory, you need to get your site listed in the Open Directory. The Google

Directory is created from the data included in the Open Directory.

85. How do I submit my site to The Open Directory (ODP or DMOZ)?

[Ans.] How to submit step-by-step: 1) Go to http://dmoz.org. 2) Use (a) the search engine or (b) the

directory links to find the perfect category for your site. 3) Look in the upper right-hand corner of the directory page

for a text link that says, "add URL" and click on it. 4) Carefully read the page. If you've used all of your wits, and you

are truly at the most appropriate category for your site, then fill out the form. Just put your URL in the text field labeled "Site

URL" which already includes "http://." Then put the title of your site in the text field labeled "Title of Site." Put a description of

your website in the field marked "Site Description." Put your e-mail address in the field marked "Your E-mail Address," and hit

the button at the bottom of the page marked "Submit." That's the whole process. Following are tips for ensuring that

you get each step right, which is harder for some people than many would guess.

86. Explain link popularity and how it helps exactly.

[Ans.] In a general sense, link popularity is determined by the number and quality of websites that have linked to your website

(often referred to as "backlinks"). The effects of link popularity are threefold: (1) links to your site give Web users ways to find

your site while visiting other sites; (2) links to your site give search engine spiders (robots) trails to follow to find and index or re-
index your site; (3) links to your site are essentially votes for your site in search engine ranking algorithms, but not all votes are

counted equally. When two sites are equally well optimized for search engine performance on any given keyword

phrase, the search engine will generally rank the one with more link popularity above the other.

87. Which is the most used search engine?

[Ans.] Google is by far the most used search engine today. In addition to providing Web search at its home page, Google.com,

Google also provides web search results to several of the most popular Internet destinations, including Yahoo! [Note: As of

02/18/2004, Yahoo! no longer uses Google as its default search engine.] and AOL. Google does far more than 200 million

(>200,000,000) searches every day through Google.com. That number was reported by Google all the way back in 2001, and

they have consistently refused to update it, but you can be assured that Google does substantially more than 200,000,000

searches every day through Google.com.

88. How many web sites are there in the World Wide Web?

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[Ans.] There were 2,970,000,000 web pages indexed by Netcraft as of February 2007, and 70,392,567 websites were indexed

by Yahoo! as of August 2005. These are the most recent figures:the longer or later on in the year it goes there will be more

websites so you could check it one day and then the next day check and 1000 more sites could be up Google

announced on 7/25/2008 that it had indexed over 1 trillion unique URL's. Every day, more sites get created. That

means this answer will change fairly rapidly over short periods of time.

89. Once you begin using SEO, how long until you see improvement in your search engine placement?

[Ans.] The amount of time you will have to wait will depend on which techniques are employed in your efforts to optimize your

website. Assuming you've rebuilt your site and loaded it onto your server, replacing the old files, you need to be prepared to wait

anywhere from a few days (if you use a pay-for-inclusion service) to a few months. If your site has already been on

the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in

your search engine rankings within 4-6 weeks.

90. If I do business in Europe, do I need to get listed on local search engines and directories?

[Ans.] The majority of people worldwide rely on a small number of US-based search companies. Yahoo and the Open Directory

each have international branches of their directories, and Google has versions of its search engine for many different countries.

 If you can get listed on a smaller regional or local website directory, it will help your search engine placement on all

of the major search engines by increasing your "popularity" (the number and quality of links to your site). Some local directories

provide direct links to websites listed, while others use scripts to track clicks on the sites listed. If the directory is using a script,

your listing in that directory will have little impact on your ranking in search engines that factor in popularity. Still, that link may

drive a few visitors.

Sunday, March 15, 2015

20 LATEST TOP SMO Interview Questions and Answers

SMO Interview Questions and Answers 2015

1:- what's SMO?

Ans:-
SMO stands for Social Media optimisation and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube etc.

2:-how Social Media Affects SEO?

Ans:- Now, social media has become the second most significant factors to boost website’s ranking, traffic and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for a specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally.

3:-outline Lead Generation & Engagement Via Social Media?

Ans:- to get client interest, sales leads or inquiry towards product or services for specific company on-line exploitation social media networks referred to as lead generation whereas engagement suggests that to induce users activities in response to post or updates on social media sites. User activities such ascomments, clicks on photos, videos or links, sharing etc.

4:-the way to Get Leads And Engagements exploitation Social Media Sites?

Ans:- to induce most lead generation and social engagement exploitation social media sites, we will do lots a lot of in social media such as:-

To utilize multiple social media channels and its resources.
To develop strategy for a long-run set up for every social media channels.
To know the demographics and efforts that we’re targeting.
To use keywords or phrases for target users.
To post often with nice consistency and trackback its results timely.
To have a transparent approach, effort and understanding for content creation and its selling.
To have a target web site/blog links on totally different social media channels and social media links thereon specific target website or blogs. e.g. Sharing, Like, Follow, +1 Buttons etc that's offered by major social media networks. It will increase website’s CTR by over one hundred and fiftieth.
To use social media tools, apps and plugins for max traffics and engagements. Social media sites offer these tools and code for free and paid basis.

5:-How does one measure Social Media Performance, ROI And Its Success?

Ans:- totally different social media sites have its own social media tools that permit us to observe social media campaign performance, come on investment and its success. Result might in positive or negative manner that’s enough for anyone to know their user’s behavior and intent.

For Facebook, we will use its own tools – Graph somebody, Insights Dashboard, Object Browser, Ads Manager, Open Graph computer programme, JavaScript check Console, Page Manager App, App Center, scheduled Posts, Sponsored Stories, Dark Posts, Conversion pursuit, Custom Audiences, Power Editor and Interests tools.

For Twitter, we will use its own tools – Tweet activity, Twitter Followers, Twitter Card Analytics, Twitter Organic Analytics, Twitter Hashtag Analytics (Using Cybranding), Mention.Net, NeedTagger and Twitter Counter, Twitonomy, Twtrland, Rite Tag, Tweriod and TweetReach etc.

For Google+, we will use its own social media tools like Google Universal Analytics, Chrome Do Share Pluggins, Steady Demand Analytics, +Post ads, Google+ Embedded Posts, Google Drive, Hangouts On Air, YouTube Integration, GoMo etc.

6:-What Social Media Tools does one Use?

Ans:- except for all major social media channels that have its own tools, i exploit Google Analytics, Hootsuite, Onlywire etc.

7:-However does one determine whole Advocates?

Ans:- we will determine brand advocates in three straightforward ways that by:-

1. being attentive

Who is feeling & favoriting your posts or tweets?

Who is sharing and re-tweeting?

Who is linking to your content?

Who is commenting on your posts?

Who is conversing along with your brand?

2. tracking Engagements

To track engagement on time.

To track totally different engagement metrics like post likes, comments, sharing, retweets, re-pins and favorites etc.

To track engagement exploitation Facebook Insights, Twitter Analytics, Google+ Insight, Google Analytics, Pinterest Analytics, Hootsuite etc.

3. Analyzing Engagements

Via who is liking & favoriting your posts, tweets and pins the most?

Via who is sharing, re-tweeting and re-pining your content?

Via who are commenting, re-tweeting, and comments on your social media channels regularly?

8:-what's Facebook EdgeRank, And Why Is It therefore Important?

Ans:- Facebook EdgeRank is associate formula developed by Facebook. It determines what to show ahead of you and your followers news feed. within the different manner, Facebook EdgeRank formula is that the total of edges (Ue+We+De)

where,

Edges – associate action that happens inside Facebook referred to as Edge.
Ue –Affinity score between user and edge creator (Commenting, Liking, Sharing, Clicking & Messaging)
We – we tend toight of this edge sort (Comments, Shares, Likes, Photos, Videos etc)
De – Time decay issue supported however in the past the edge was created.

EdgeRank is vital as a result of it determines that post of your Facebook page or profile ought to get seem ahead of you and your fans eyes. It may be come through via generating nice engagement towards brands among your users with original and informative content.

9:-What are the advantages To Use LinkedIn teams And LinkedIn Pages?

Ans:- There’re numerous thanks to take edges from LinkedIn teams and Pages. therefore currently let’s point out it.

LinkedIn teams permits you to:-

Expand your reach.

Communicate.

Parse data.

Expand your connections.

Builds leadership.

Send direct messages among cluster members.

LinkedIn Pages:-

Provides a professional bit for your whole on its own major platform.

Is LinkedIn’s great spot to highlights product or services ahead of millions of registered peoples that are relevant to your target peoples.

Allows you to share post, updates, announcement etc as well as made media (photos or videos) to your target market.

Let you to act relevant LinkedIn users interest towards your company product or services while not personal contact.

Can increase engagement among your target users or audiences via regular standing updates, posts, sharing, discussion, special announcement etc.

10:-What's your social media strategy for content marketing?

Ans:- Expected account this question ought to be like this, my social media strategy for content selling can includes social media and its differing types of available resources to get leads and engagements for a particular target whole or its product or services.
And these are:-

To find out target users with target keywords or phrases.
To find out most applicable social media channels to travel ahead.
To join community sites with relevant class
To create social media profile and business pages on prime social media networks.
To create relevant however original content for web log posts, article publication or announcement.
To syndicate printed posts, articles, announcement or different relevant updates on social networking sites and social sharing sites etc.
To monitor its success with social media tools like Hootsuite, Analytics etc.

Friday, March 13, 2015

30 LATEST TOP PPC Interview Questions and Answers

PPC Interview Questions and Answers :

1.What happens when “x” doesn’t work?

This question usually pops up in regards to a tip, trick or best practice that I am talking about at a conference or with a client on the phone. The best answer I can usually come up with is, “revert.” Not everything you do will work so make sure to download a backup of your account before making major changes in case it doesn’t work out.

2.How many ads should I have in every ad group?

I typically take the top 3-5 ad groups by impressions and put 3 ads in those and then do 2 ads in all other ad groups. Then I test the ads, pick winners and add 2 more ads to the top 3-5 ad groups again and 1 ad to the others. I have found that this balances testing enough with it not taking too long to get statistically significant data.

3.When do you conclude an ad test?

For a search campaign it is typically 1,000-2,000 impressions or 200 clicks within the ad group. Sometimes at that point the ads are still running neck and neck so I let it ride until statistical significance is reached using the Teasley calculator.

4.How many keywords should I have per ad group?

This may be the most debated question out of all of these. The keywords that drive 80% of my conversions get one keyword per ad group, the keywords that get conversions but not very many go in ad groups of 3-5 keywords and the keywords that get very little impressions, clicks or conversions go in ad groups of 10-15 keywords. Using this method I have seen QS increase drastically over a 60-day period (27% of impressions coming from QS of 10 to 72% of impressions coming from QS of 10) and have found it incredible easy to manage accounts set up like this.

5.Should I have different match types in different ad groups, campaigns?

I prefer to do different match types in different ad groups and name the ad groups as such, “productx (exact),” “productx (phrase),” “productx (broad).” I have found the greatest benefit from doing this is that the account is easier to manage.

6.How do I know if conversion tracking is working correctly?

My favorite tool for this is Tag Assistant for Chrome. It’s not perfect but it does quickly alert you to issues that are worth digging in to further.

7.Does Google display network work?

I have found that the display network can work but that about half of what you try will not (meaning CPA will be too high or volume too low.) The best types of display I have found are contextual mixed with topics. This means that you have a campaign that targets different topics but with keywords so you show on more specific pages.

8.How often do you add negative keywords to an account?

I typically monitor Search Query Reports on a weekly basis but typically add negative keywords less frequently. What I am looking for is trends/themes amongst keywords versus worrying about specific queries. Using those themes I then can add negatives at the campaign or even account level. This reduces the total number of negative keywords in an account making it easier to manage them thus insuring you don’t have negatives that are hurting performance.

9.What tools do you use for keyword research?

I use Google keyword tool, WordStream’s Niche Finder, WordTracker and Search Query Reports.

10.Do Product Listing Ads work?

Tremendously well. If you’re not utilizing these and you do ecommerce, you are missing out on a lot of revenue every single day.

11.Should I bid on competitor’s brand names?

CTR and Quality Score will be low on these terms but they do typically convert pretty well, so my answer is yes. Make sure you don’t use dynamic keyword insertion in your ads on these campaigns or else you could violate trademark policies.

12.Should I bid on my own brand terms?

The short answer is, always. Kayla Kurtz wrote a great post explaining why.

13.Does Quality Score matter?

Sometimes. The best way to know is to see if there is a correlation between Quality Score and CPA in your account. You can do this by simply pulling a keyword report including the Quality Score, doing a pivot table with QS at the right and then a column for calculated CPA. Then do a graph with a trend line. That will show you if generally you see better CPA on keywords with better QS.

14.How do I increase my Quality Score?

Increase your CTR by writing better ads, keep the number of keywords per ad group down to the ranges mentioned earlier in this post, ensure that the ad has the keywords you are bidding on in it (I am not recommending keyword stuffing, but it has to be in there somewhere to be seen as relevant),

15.The CPC on my best keywords continues to go up. Why?

This is typically caused by an increase in competition, reduction in search volume or decreasing Quality Scores. To determine if it is competition compare the Auction Insights results to a when CPC’s were lower and see if new competitors are on the list or if your metrics there have dropped. Use Google Trends to see if search volume has dropped and do a Quality Score analysis to see if that is the issue.

16.What’s the best way to decide what ad wins in a test? (What’s the best metric to use?)

I wrote on PPC Hero a few months ago about my favorite metric and it is still the one I use. It is impressions until conversions. To calculate you simply divide the number of impressions by the number of conversions. You’ll end up with some like 627. The lower the number the better the combined CTR and CR of that ad is.

PPC Interview Questions :

17.Based on which Google places ads in first place?
(A) Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.

18.What is CTR?
(A) CTR – Click through rate. It is number of times your ad is clicked.

19.How many campaigns can I run in one adwords account?
(A) 25 Campaigns

20.How many adgroups can I run under one campaign?
(A) 2000 adgroups

21.How many ads can I run per adgroup?
(A) 50 ads per adgroup

22.How much characters can I place in one ad?
(A) For one ad 4 rows are given

23.characters for headline
35 characyers per text row(including URL)

24.How can you Improve Conversion Rates?
(A) Creating and testing campaign with different keywords and choosing that perform well

25.IS PPC effective advertisement for search engine rankings?
(A) Google or any other search engine don`t mix PPC ads with search rankings.

26.What is Quality Score?
(A) Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.

27.Which companies are offering PPC advertisement?
(A) Yahoo, MSN and Google are among top most PPC advertisers.

28.What is Page rank? Explain it?
(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.

29.Why I need to go for adwords for PPC?
(A) Because Adwords assures that 80% of internet users sees your product or service.

30.How to achieve good CTR?
(A)Here are few things that need to be kept in mind for CTR
Target your ads to right audience
Select correct keyword matching
See that you target your ads by location and language
Create different Ad Groups for different search phrases/keywords
Calculate how much you can afford for the day
test your ads on daily basis, change if you don`t get any response from users
Give Google users a good reason to click your ad