20 LATEST TOP SMO Interview Questions and Answers

SMO Interview Questions and Answers 2015

1:- what's SMO? 

Ans:-
SMO stands for Social Media optimisation and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube etc.

2:-how Social Media Affects SEO?

Ans:- Now, social media has become the second most significant factors to boost website’s ranking, traffic and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for a specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally.

3:-outline Lead Generation & Engagement Via Social Media?

Ans:- to get client interest, sales leads or inquiry towards product or services for specific company on-line exploitation social media networks referred to as lead generation whereas engagement suggests that to induce users activities in response to post or updates on social media sites. User activities such ascomments, clicks on photos, videos or links, sharing etc.

4:-the way to Get Leads And Engagements exploitation Social Media Sites?

Ans:- to induce most lead generation and social engagement exploitation social media sites, we will do lots a lot of in social media such as:-

• To utilize multiple social media channels and its resources.
• To develop strategy for a long-run set up for every social media channels.
• To know the demographics and efforts that we’re targeting.
• To use keywords or phrases for target users.
• To post often with nice consistency and trackback its results timely.
• To have a transparent approach, effort and understanding for content creation and its selling.
• To have a target web site/blog links on totally different social media channels and social media links thereon specific target website or blogs. e.g. Sharing, Like, Follow, +1 Buttons etc that's offered by major social media networks. It will increase website’s CTR by over one hundred and fiftieth.
• To use social media tools, apps and plugins for max traffics and engagements. Social media sites offer these tools and code for free and paid basis.

5:-How does one measure Social Media Performance, ROI And Its Success?

Ans:- totally different social media sites have its own social media tools that permit us to observe social media campaign performance, come on investment and its success. Result might in positive or negative manner that’s enough for anyone to know their user’s behavior and intent.

For Facebook, we will use its own tools – Graph somebody, Insights Dashboard, Object Browser, Ads Manager, Open Graph computer programme, JavaScript check Console, Page Manager App, App Center, scheduled  Posts, Sponsored Stories, Dark Posts, Conversion pursuit, Custom Audiences, Power Editor and Interests tools.

For Twitter, we will use its own tools – Tweet activity, Twitter Followers, Twitter Card Analytics, Twitter Organic Analytics, Twitter Hashtag Analytics (Using Cybranding), Mention.Net, NeedTagger and Twitter Counter, Twitonomy, Twtrland, Rite Tag, Tweriod and TweetReach etc.

For Google+, we will use its own social media tools like Google Universal Analytics, Chrome Do Share Pluggins, Steady Demand Analytics, +Post ads, Google+ Embedded Posts, Google Drive, Hangouts On Air, YouTube Integration, GoMo etc.

6:-What Social Media Tools does one Use?

Ans:- except for all major social media channels that have its own tools, i exploit Google Analytics, Hootsuite, Onlywire etc.

7:-However does one determine whole Advocates?

Ans:- we will determine brand advocates in three straightforward ways that by:-

1. being attentive

Who is feeling & favoriting your posts or tweets?

Who is sharing and re-tweeting?

Who is linking to your content?

Who is commenting on your posts?

Who is conversing along with your brand?


2. tracking Engagements

To track engagement on time.

To track totally different engagement metrics like post likes, comments, sharing, retweets, re-pins and favorites etc.

To track engagement exploitation Facebook Insights, Twitter Analytics, Google+ Insight, Google Analytics, Pinterest Analytics, Hootsuite etc.


3. Analyzing Engagements

Via who is liking &  favoriting your posts, tweets and pins the most?

Via who is sharing, re-tweeting and re-pining your content?

Via who are commenting, re-tweeting, and comments on your social media channels regularly?

8:-what's Facebook EdgeRank, And Why Is It therefore Important?

Ans:- Facebook EdgeRank is associate formula developed by Facebook. It determines what to show ahead of you and your followers news feed. within the different manner, Facebook EdgeRank formula is that the total of edges (Ue+We+De)

where,

Edges – associate action that happens inside Facebook referred to as Edge.
Ue –Affinity score between user and edge creator (Commenting, Liking, Sharing, Clicking & Messaging)
We – we tend toight of this edge sort (Comments, Shares, Likes, Photos, Videos etc)
De – Time decay issue supported however in the past the edge was created.

EdgeRank is vital as a result of it determines that post of your Facebook page or profile ought to get seem ahead of you and your fans eyes. It may be come through via generating nice engagement towards brands among your users with original and informative content.

9:-What are the advantages To Use LinkedIn teams And LinkedIn Pages?

Ans:- There’re numerous thanks to take edges from LinkedIn teams and Pages. therefore currently let’s point out it.

LinkedIn teams permits you to:-

Expand your reach.

Communicate.

Parse data.

Expand your connections.

Builds leadership.

Send direct messages among cluster members.

LinkedIn Pages:-

Provides a professional bit for your whole on its own major platform.

Is LinkedIn’s great spot to highlights product or services ahead of millions of registered peoples that are relevant to your target peoples.

Allows you to share post, updates, announcement etc as well as made media (photos or videos) to your target market.

Let you to act relevant LinkedIn users interest towards your company product or services while not personal contact.

Can increase engagement among your target users or audiences via regular standing updates, posts, sharing, discussion, special announcement etc.

10:-What's your social media strategy for content marketing?

Ans:- Expected account this question ought to be like this, my social media strategy for content selling can includes social media and its differing types of available resources to get leads and engagements for a particular target whole or its product or services.
And these are:-

1. To find out target users with target keywords or phrases.
2. To find out most applicable social media channels to travel ahead.
3. To join community sites with relevant class
4. To create social media profile and business pages on prime social media networks.
5. To create relevant however original content for web log posts, article publication or announcement.
6. To syndicate printed posts, articles, announcement or different relevant updates on social networking sites and social sharing sites etc.
7. To monitor its success with social media tools like Hootsuite, Analytics etc.

30 LATEST TOP PPC Interview Questions and Answers

PPC Interview Questions and Answers :

1.What happens when “x” doesn’t work?

This question usually pops up in regards to a tip, trick or best practice that I am talking about at a conference or with a client on the phone. The best answer I can usually come up with is, “revert.” Not everything you do will work so make sure to download a backup of your account before making major changes in case it doesn’t work out.

2.How many ads should I have in every ad group?

I typically take the top 3-5 ad groups by impressions and put 3 ads in those and then do 2 ads in all other ad groups. Then I test the ads, pick winners and add 2 more ads to the top 3-5 ad groups again and 1 ad to the others. I have found that this balances testing enough with it not taking too long to get statistically significant data.

3.When do you conclude an ad test?

For a search campaign it is typically 1,000-2,000 impressions or 200 clicks within the ad group. Sometimes at that point the ads are still running neck and neck so I let it ride until statistical significance is reached using the Teasley calculator.

4.How many keywords should I have per ad group?

This may be the most debated question out of all of these. The keywords that drive 80% of my conversions get one keyword per ad group, the keywords that get conversions but not very many go in ad groups of 3-5 keywords and the keywords that get very little impressions, clicks or conversions go in ad groups of 10-15 keywords. Using this method I have seen QS increase drastically over a 60-day period (27% of impressions coming from QS of 10 to 72% of impressions coming from QS of 10) and have found it incredible easy to manage accounts set up like this.

5.Should I have different match types in different ad groups, campaigns?

I prefer to do different match types in different ad groups and name the ad groups as such, “productx (exact),” “productx (phrase),” “productx (broad).” I have found the greatest benefit from doing this is that the account is easier to manage.

6.How do I know if conversion tracking is working correctly?

My favorite tool for this is Tag Assistant for Chrome. It’s not perfect but it does quickly alert you to issues that are worth digging in to further.

7.Does Google display network work?

I have found that the display network can work but that about half of what you try will not (meaning CPA will be too high or volume too low.) The best types of display I have found are contextual mixed with topics. This means that you have a campaign that targets different topics but with keywords so you show on more specific pages.

8.How often do you add negative keywords to an account?

I typically monitor Search Query Reports on a weekly basis but typically add negative keywords less frequently.  What I am looking for is trends/themes amongst keywords versus worrying about specific queries. Using those themes I then can add negatives at the campaign or even account level. This reduces the total number of negative keywords in an account making it easier to manage them thus insuring you don’t have negatives that are hurting performance.

9.What tools do you use for keyword research?

I use Google keyword tool, WordStream’s Niche Finder, WordTracker and Search Query Reports.

10.Do Product Listing Ads work?

Tremendously well. If you’re not utilizing these and you do ecommerce, you are missing out on a lot of revenue every single day.

11.Should I bid on competitor’s brand names?

CTR and Quality Score will be low on these terms but they do typically convert pretty well, so my answer is yes. Make sure you don’t use dynamic keyword insertion in your ads on these campaigns or else you could violate trademark policies.

12.Should I bid on my own brand terms?

The short answer is, always. Kayla Kurtz wrote a great post explaining why.

13.Does Quality Score matter?

Sometimes. The best way to know is to see if there is a correlation between Quality Score and CPA in your account. You can do this by simply pulling a keyword report including the Quality Score, doing a pivot table with QS at the right and then a column for calculated CPA. Then do a graph with a trend line. That will show you if generally you see better CPA on keywords with better QS.

14.How do I increase my Quality Score?

Increase your CTR by writing better ads, keep the number of keywords per ad group down to the ranges mentioned earlier in this post, ensure that the ad has the keywords you are bidding on in it (I am not recommending keyword stuffing, but it has to be in there somewhere to be seen as relevant),

15.The CPC on my best keywords continues to go up. Why?

This is typically caused by an increase in competition, reduction in search volume or decreasing Quality Scores. To determine if it is competition compare the Auction Insights results to a when CPC’s were lower and see if new competitors are on the list or if your metrics there have dropped. Use Google Trends to see if search volume has dropped and do a Quality Score analysis to see if that is the issue.

16.What’s the best way to decide what ad wins in a test? (What’s the best metric to use?)

I wrote on PPC Hero a few months ago about my favorite metric and it is still the one I use. It is impressions until conversions. To calculate you simply divide the number of impressions by the number of conversions. You’ll end up with some like 627. The lower the number the better the combined CTR and CR of that ad is.

PPC Interview Questions :

17.Based on which Google places ads in first place?
(A) Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.

18.What is CTR?
(A) CTR – Click through rate. It is number of times your ad is clicked.

19.How many campaigns can I run in one adwords account?
(A) 25 Campaigns

20.How many adgroups can I run under one campaign?
(A) 2000 adgroups

21.How many ads can I run per adgroup?
(A) 50 ads per adgroup

22.How much characters can I place in one ad?
(A) For one ad 4 rows are given

23.characters for headline
35 characyers per text row(including URL)

24.How can you Improve Conversion Rates?
(A) Creating and testing campaign with different keywords and choosing that perform well

25.IS PPC effective advertisement for search engine rankings?
(A) Google or any other search engine don`t mix PPC ads with search rankings.

26.What is Quality Score?
(A) Quality Score is Score give to your ads that attain by keywords. The Higher the quality score the less you need to pay for a Top Position of your ads. It is given upon CTR.

27.Which companies are offering PPC advertisement?
(A) Yahoo, MSN and Google are among top most PPC advertisers.

28.What is Page rank? Explain it?
(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your website on basis of quality links it has. It is given by Google depending upon keyword, backlink sites, and content.

29.Why I need to go for adwords for PPC?
(A) Because Adwords assures that 80% of internet users sees your product or service.

30.How to achieve good CTR?
(A)Here are few things that need to be kept in mind for CTR
Target your ads to right audience
Select correct keyword matching
See that you target your ads by location and language
Create different Ad Groups for different search phrases/keywords
Calculate how much you can afford for the day
test your ads on daily basis, change if you don`t get any response from users
Give Google users a good reason to click your ad